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Career Strategies in Marketing and Digital Design

Sep 2020
24

4:30 pm - 5:30 pm
A virtual event

Learn about current trends in digital marketing and content design, along with strategies for launching a career in the field!

This event is co-hosted by the American Marketing Association, the Creative Arts and Communication Pathway, and the Business and Finance Pathway. 

Register for this event on Handshake to view the link to join this virtual event.

Join us for a presentation by Mike Orrison '10 Business Insights Analyst, and Taylor Fujimoto, Creative Director from GCommerce Solutions, a hospitality-focused, digital marketing agency.

Mike Orrison '10: Mike has been in the Digital Marketing space since 2009 and started with GCommerce in 2014 as a Search Marketing Specialist. He quickly found a passion for Search Marketing and moved up through the department as a Strategist and Senior Strategist. Upon some new opportunities at GCommerce, Mike took on the role of Business Insights Analyst. While this new role has him working closely with client data to find efficiencies and areas for growth, he is still working directly with accounts at GCommerce in Search Marketing and Account Management. With an interest in automation, Mike has also led a number of projects at GCommerce to eliminate tasks and remove labor hours from operation teams.

Mike is a native of New Mexico but has spent the majority of his life residing in Park City, Utah. He graduated with degrees in Biology and Communication from Lake Forest College and is a proud alumnus of the Rugby Football Club.

Taylor Fujimoto: As the Creative Director for GCommerce, Taylor works alongside his award-winning creative team to design meaningful user-experiences for our wide-breadth of clients. His affection for art and design was prevalent at a very young age when he taught himself how to use Corel Print House Magic on Windows 95. He feels very fortunate to adopt this early childhood passion into a successful career with GCommerce, which began in 2014 as a Creative Designer. Since then, he’s dedicated his craft to the Creative Department where he oversees the progress of all company and client creative tasks. With over 50 custom website designs in his portfolio, he approaches each new assignment with enthusiasm and excitement, eager to implement new innovative software and creative solutions.

Taylor was born and raised in Toronto, Canada, and attended BYU where he received his BA in Communication with an emphasis in Advertising. Taylor is a die-hard Leafs fan, enjoys spending time with his wife and two boys, and takes every opportunity he gets to mountain bike and play hockey.

On Campus Disability Accommodations:

Contact Kara Fifield at 847-735-5167 or kfifield@lakeforest.edu at least 72 hours in advance.

Creative Arts and Communication Pathway Tile