Entrepreneurship and Innovation

Laura Herrera is the Chief Marketing and Revenue Officer at the Griffin Museum of Science and Industry. Herrera's career spans over 15 years of experience working in strategic marketing and branding across the technology, hospitality, and non-profit industries. She joined Griffin MSI from the Museum of Contemporary Art Chicago (MCA), where she served as the Museum's Chief Communications and Content Officer. Herrera previously served as the Director of Marketing and Communications at the Chicago History Museum (CHM) where she led communications and marketing functions. Prior to entering the cultural institutional space in Chicago, she held marketing and branding roles at the Gettys Group, NSA Media and LiveText.