Entrepreneurship and Innovation

Annamaria Singer

Lecturer in Entrepreneurship



University of Wisconsin-Parkside

Master of Business Administration (MBA)

Bachelor of Sciences (BS) in Marketing, Minor in Communication

Courses Taught

ENTP 140 BRAND YOU: Building and Monetizing Your Personal Brand

ENTP 110 Design Thinking and Problem Solvin

Professional Experience

Portfolio Marketing Director, AbbVie - 2022 - Present

Associate Director of Marketing , Women’s Health – AbbVie, 2020 - 2022

Associate Director of Customer Experience (Digital Marketing)– AbbVie, 2017 – 2020

Senior Product Manager, Neuroscience – Lundbeck , 2012-2017

Marketing Manager – Hospira, 2010-2012

Various marketing leadership roles– Medline, 1998-2009

Awards and Honors

Innovation Award June 2023

Patient First Award, AbbVie 2021

MM&M Gold Award for Use of Relationship Marketing, AbbVie 2020

President’s Award, “Reimagining the way we deliver medical education”, AbbVie 2019

PM360 Marketing Team finalist, Trailblazer Award, Lundbeck 2016

Passion for Patients award – Lundbeck 2015

Patient & Family Services award – Lundbeck 2015


Women Leaders in Action (WLA), AbbVie

WLA mentor group lead