The Entrepreneurship and Innovation minor provides students of all majors with additional skills and qualities to differentiate themselves in the competitive workforce.
Anyone from journalists, to lawyers, to teachers, and artists can use an entrepreneurial mindset to creatively solve challenges and adapt to change, just as marketing directors, CEOs, and sales teams use it within their organizations to innovate, find out-of-the-box solutions to complex problems, and achieve success.
The minor offers many opportunities for experiential activities including students working directly with small business clients. The students form project teams conducting extensive market research and then present summaries and recommendations to their clients.
CEO and Founder of Brand New Marketing, LLC Allison Weiner ’08 kicks off the Lake Forest College Alumni Entrepreneur Speaker Series with her presentation titled, “An Entrepreneur’s Journey into Marketing and Brand Management.”
The American Marketing Association sponsored speaker Jacqueline Camacho-Ruiz of JRR Marketing Consultants on Feb. 18 as part of the organization’s Career Prep Speakers Series.