The Entrepreneurship and Innovation minor provides students of all majors with additional skills and qualities to differentiate themselves in the competitive workforce.
Anyone from journalists, to lawyers, to teachers, and artists can use an entrepreneurial mindset to creatively solve challenges and adapt to change, just as marketing directors, CEOs, and sales teams use it within their organizations to innovate, find out-of-the-box solutions to complex problems, and achieve success.
The minor offers many opportunities for experiential activities including students working directly with small business clients. The students form project teams conducting extensive market research and then present summaries and recommendations to their clients.
Entrepreneurial Marketing students presented business and marketing plans they created for local businesses during public presentations at Lake Forest City Hall.
Bulgaria’s BiTelevision livestreamed an entrepreneurial marketing presentation by Stefan Zaharinov ’15 and interviewed the Bulgarian native for a two-minute news story.