- <div style="background-image:url(/live/image/gid/95/width/1600/height/300/crop/1/42360_HOMECOMING_darker.rev.1523377981.jpg)"/>
Communications and Marketing
College Style Guide
Projecting a consistent and positive image allows the College to build and maintain an institutional identity that is easily and quickly associated with quality by all of our constituencies. The Office of Communications and Marketing reviews all external communications to ensure consistency.
Chicago Manual of Style
The College follows the Chicago Manual of Style for writing and editing. People can access the online version.
The College’s colors are red and black. Pantone® (PMS) colors are to be specified whenever possible (see below).
The Lake Forest College Logo
The word mark, or logo, is central to our identity system. It is the only logo authorized to represent the College, internally or externally. Any other logo should be discarded. The logo may not be altered, reversed, or distorted in any way. Do not: add other elements to the logo, delete text associated with the logo, print the logo on distracting backgrounds or overlapped with other text and images, or integrate the logo into illustrations or cartoons. Please allow at least a quarter inch (1⁄4’’) of space around the logo and do not reduce the size of the logo to less than a half inch (1⁄2’’).
The logo colors are PMS 186 Red, PMS 871 Metallic Gold, and Black. The logo may only be reproduced in these three colors together or in black and white.
Click here to download the Forester Five logo files.
The College Typeface is Janson Text. If Janson Text is not available, Times or Times New Roman may be substituted.
The Office of Communications and Marketing has responsibility for publicizing newsworthy activities of the College and the achievements of its faculty, students, and alumni. We pursue stories in local, regional, and national print and broadcast media that reinforce the College’s reputation for academic excellence, opportunities in research, and connection with the local community and City of Chicago.
If you have a story that may be of interest to the media, or if you want to write an opinion piece for a newspaper or other publication, contact Linda Blaser for help. If a reporter contacts you directly, please notify the Office of Communications and Marketing prior to the interview.
Below are some helpful guidelines for how to work with reporters:
Do not ignore the call. If you do not want to take it, forward it to Linda Blaser.
There is no such thing as “off the record;” therefore, do not offer to speak to a reporter “off the record.”
If you are contacted for information outside your area of expertise, refer the reporter to Linda Blaser.
The Office of Communications and Marketing will handle all communications relating to a breaking news event or crisis.
Before commenting on facts or statistics pertaining to the College, please contact the Office of Communications and Marketing first.
The Office of Communications and Marketing coordinates campus photography, including contracting photographers and managing recent archives of slides, transparencies, and photographs. The College does not have a staff photographer, but the Office of Communications and Marketing will take requests for photos on a case by case basis, as time and budget permit.
Should you need photography for a project, the Office of Communications and Marketing can assist you in searching our current image database or in finding a suitable photographer. The Office of Communications and Marketing does not lend out its camera.
Visual Communications can scan and deliver electronic images that are currently on file.
The Office of Communications and Marketing produces videos for institutional marketing purposes only. It does not create videos for individuals or groups. Professors wishing to videotape their events or classes can contact David Levinson in the Donnelley and Lee Library for assistance.
College publications not only represent the departments or programs they promote, but reflect the institution’s image as well. While not all publications need to look exactly the same, the more they adhere to the College’s visual standards, the more professional the image the College projects. Any publications directed to audiences outside the College must be approved by the Office of Communications and Marketing prior to production.
Please contact the Office of Communications and Marketing or Visual Communications for assistance in developing your publication from concept through to final product. For assistance with layout, design, proofreading, or printing, please contact Visual Communications.
- Posters should contain the following information:
- Speaker information and photo if applicable
- College name and logo
- Location and directions
- Cost or free admission status
- Contact information
- Sponsor information
A variety of vendors can produce items such as pens, mugs, key chains, magnets, etc. Please inform the vendor of our specifications and provide them with the appropriate artwork. If you need assistance, please contact Visual Communications to facilitate the transfer of accurate information.
The preferred style follows that of the Chicago Manual of Style and Merriam Webster’s Collegiate Dictionary.
This is intended for use with conventionally printed and electronically published materials. Style and format in non-printed personal correspondence may vary. When in doubt, please contact the Office of Communications and Marketing for clarification.
- Do not use in running text (Professor Cowler, not Prof. Cowler).
- No periods in US
- Acceptable abbreviation in first use if common (CIA, CEO, SAT, NCAA, AIDS, HMO, NASA, FBI). Otherwise, introduce by placing the acronym in parentheses after the first use of the spelled-out term.
- Common Lake Forest College abbreviations (FacMan, DOF, ARA)
- The College’s URL, domain name, and email are lakeforest not lfc.
- Do not use LFC to abbreviate the College’s name.
- In running text spell out North, South, East, West before the street name.
- In running text spell out Street, Avenue, Road, Drive, Boulevard.
- Use advisor, not adviser.
African American, Asian American
- Not hyphenated.
Alumni Names and Class Years
These guidelines apply to all printed material. In personal correspondence the writer may wish to deviate from the suggested format. These guidelines should also be followed for friends and parents.
Spectrum, and other College publications, identify all people who attended the College, even if they did not leave with a degree, by listing their class year of preference immediately after their name set off with an apostrophe. Note that the direction of the apostrophe is curved away from the class year (’99). Note: Mac computer command for this is option + shift + ]. PC computer command is alt + 0146 (number lock on).The use of a straight foot symbol (‘) or the apostrophe facing the wrong way (‘) are unacceptable.
- In Spectrum the first use of an alumni name (and class year) in running text is set in bold type. All subsequent uses in the same article or story are set in roman type and the class year is dropped.
- Names and class years of current students should also be in bold type.
- When referencing a student from the 19th century, the class year is designated by inserting Class of set off by commas following the name: Anna Farwell, Class of 1880. In the first use both the name and class year are set in bold type.
- When referring to the 20th century, the class year is designated by inserting Class of set off by commas following the name when there could be confusion with the 21st century. If Jane Smith graduated in 1901, she would be designated as Jane Smith, Class of 1901 to avoid confusion that she graduated in 2001. For each new year in the 21st century, the rule for the 20th century will be adjusted.
Single or Married Male
Frederick M. Van Sickle ’83
Emily Holmes ’99
- Include birth names in all references to alumna. Generally, a woman’s birth name follows her first name and is spelled out unless she has specified that she wishes to use a middle initial or hyphenated last name.
Suzanne Zeddies Nyren ’73
Female Using a Hyphenated Name
Lisa Azu-Popow ’92
Married Alumni in the Same Class Year
Jennifer Franklin Ferrari ’95 and Matt Ferrari ’95
Married Alumni with Different Class Years
Suzanne Zeddies Nyren ’73 and Dennis Nyren ’72
Alumnus Married to a Non Alumna/nus
Susan and Frederick M. Van Sickle ’83
Alumna Married to a Non Alumna/nus
Ida Thomas Standley ’71 and Wendell D. Standley
Different Gender Couples
- With names of couples, the female’s name always comes first.
Toni Potratz Mathis ’61 and David B. Mathis ’60
Same Gender Couples
- For same gender couples, the alumnus name should appear first: John Smith ’65 and Harry Brown.
- If both individuals are alumni, they should be alphabetized by last name: Scott Jones ’64 and Robert White ’64.
Parent of Alumna/nus
Carol Kleiman P’87
Parent of Multiple Alumna/nus
Anne Chao P’04/P’08
Alumna/nus and Parent of Alumna/nus
Al Reiss ’73/P’06
Alumna/nus and Parent of Multiple Alumna/nus
Suzanne Zeddies Nyren ’73/P’99/P’03
Peggy Lynn Busceni MLS ’05
- When proofing lists of names, especially if the list was generated by the Jenzabar EX database, a married alumna’s middle initial should be manually deleted:
For example, in the case of Amy B. Frerichs Hernon ’95, the B. should be manually deleted. But, if the alumna is not married, and she has a middle initial, it should be retained.
Alphabetizing Hyphenated and Multi-Part Names
- Hyphenated last names are alphabetized by the first letter of the first name. Lisa Azu-Popow ’92 would be alphabetized under A for Azu. Jane Wright Smith Brown would be alphabetized under B for Brown.
- Drop all prefix titles such as Dr., Mr., Ms., and Mrs. in printed material such as: Spectrum and the Honor Roll of Donors. These titles may be retained in correspondence as appropriate.
- Drop all suffix titles such as MD and PhD.
Political and Military Titles
- Drop all political and military titles such as Senator and Commander.
Alumna, Alumnae, Alumni, Alumnus
- Alumna is feminine singular.
- Alumnae is feminine plural.
- Alumni is plural.
- Alumni is also masculine plural.
- Alumnus is masculine singular.
- Alum is singular and considered slang and accepted for casual usage.
• Do not use an ampersand in place of the word and unless it is part of a formal title. (AT&T)
- Do not use to form plurals (1940s, not 1940’s; xs and ys, not x’s and y’s) unless it would be confusing without (thus A’s, not As; P’s, not Ps).
- Possessives of singular nouns ending in s are formed by adding ’s (Russ’s dog).
- Some grammarians say that plural nouns modifying other nouns do not need an apostrophe if they are used in a descriptive rather than a possessive sense (Parents Weekend is a weekend for parents, not a weekend possessed by parents).
- If you want to be safe, use the apostrophe unless it is not used in a formal name (Department of Veterans Affairs).
- Foot(‘) and inch(‘’) marks should never be used for apostrophes and quotation marks. These are acceptable substitutions only in Web publishing.
Student Status References
- Use first-year students instead of freshmen.
- International students is preferred to foreign students.
- Juniors and seniors is preferred to upperclass students.
Board of Trustees
- Capitalize the full and abbreviated forms: Lake Forest College’s Board of Trustees or Board.
Buildings and Spaces on Campus
- Capitalize North Campus, Middle Campus, and South Campus.
- Use the full/official name of a building as designated on the list below.
- Do not confuse buildings with similar names—Durand Art Institute, Lois Durand Hall, and Calvin Durand Hall; Reid Hall and Lily Reid Holt Memorial Chapel.
Alumni Memorial Field House Indoor ice hockey rink
J. Howard Wood Lounge
Blackstone T.V. Lounge, Blackstone,
3rd Floor Study Room
Career Advancement Center
Health and Wellness Center
Judith Harmon Lounge
Center for Chicago Programs
Cleveland–Young International Center
Cleveland–Young International Center
Cleveland–Young International Center
International Center T.V. Lounge
Abbott Common Room
Deerpath Student Art Gallery
Donnelley and Lee Library
The Brown Technology Resource
Center (Room 208)
Mr. & Mrs. James R. Getz
Archives and Special Collections
Reading Room (Room 004);
Durand Art Institute
Facilities Management Building
Glen Rowan House
Gregory T.V. Lounge
Dau ’58 Room
Harlan 3rd Floor Study Room,
Harlan T.V. Lounge
Allan Carr Theater
Lillard Science Center
Dixon Science Research Center
Lily Reid Holt Memorial Chapel
Arthur Summerville Reid Hall
Lois Durand Hall
Lois T.V. Lounge
McClure Study Room
McClure T.V. Lounge
Mohr Student Center
John and Christine Gates Center for Leadership and Personal Growth
- The wording, design, size, and permit number for all such mailings should be approved by Visual Communications prior to printing.
- Official names are capitalized (Office of Admissions, Department of Chemistry) but use lowercase for informal form (chemistry department, registrar’s office).
- Capitalize: Geographical areas and localities (the Midwest, the South Side of Chicago)
Government bodies (the U.S. Congress, the Lake Forest City Council)
Historical periods (the Depression, the Enlightenment)
Names referring to a deity (God, Jehovah)
Sacred books (the Bible, the Koran)
Words denoting family relationships used in place of the person’s name (Grandmother Jones)
Registered trademarks (Xerox)
- Set lower case job titles (Stephen D. Schutt, president, but President Stephen D. Schutt) that are not official names or that appear after a proper name.
- Set lower case departments or offices that are not official names (the alumni office); nouns used with numbers to designate chapter, rooms, pages, etc. (chapter 1, room 234, page 555); simple direction (the west coast of Michigan).
- It is recommended not to type in all caps.
- See also Board of Trustees, Commencement, conferences, course titles, degrees, department and programs, endowed professorships, fellowships and awards, the College, the Web, headlines.
Captions for Photos
- Use (left), (from left), (l to r) or some other indicator if there might be confusion about who’s who.
- Do not use middle initial if the full name with initial is already in the story.
- Do not use periods in captions that are not sentences. (Commencement ceremony)
- Foreign cities commonly associated with a specific country do not need a country identification (e.g., London, Bangkok, Tokyo, and Toronto).
- Use a comma before “and” or “or” in a series (red, white, and blue—not red, white and blue).
- Capitalize Commencement when referencing Lake Forest College’s.
Conferences, lecture series, symposia, etc.
- Capitalize formal names (the A. B. Dick Lecture on Entrepreneurship, the Annual Volwiler Distinguished Scientist Lecturship, the International Symposium on Display Holography).
- Always capitalize College when referring to Lake Forest College.
- Use the name used by the company, including abbreviations and ampersands. Inc. or Ltd. may usually be dropped, and “the” should not be capitalized.
- Do not abbreviate company or corporation.
- Capitalize in roman type.
- Do not use quotation marks.
- Use en dash (–) for a range (pages 40–48, 1991–92) and to join adjectives when one of the adjectives is already a compound (New York–Boston route). Note: Mac computer command for this is option + hyphen. PC computer command is alt + 0150 (number lock on).
- Do not use a space before or after em/en dashes.
- Use em dashes (—) for material that amplifies, explains, or disagrees. Commas may also be used for the same purpose. Note: Mac computer command for this is option + shift + hyphen. PC command is alt + 0151.
- Do not use spaces before or after em/en dashes.
- Hyphens, not en dashes, should be used in sports scores(11-0).
- Use en dash (–) between times (10 a.m.–11a.m).
- Use an en (–) dash to show a range of dates and do not repeat 19 or 20 (1998–99 and 1997–2002 and 2001–02). Do not use a space before or after an en dash.
- If the day of the month appears, use a comma before and after the year (by the January 15, 2001, deadline). Do not use a comma between the month and the year alone (by the January 2001 deadline).
- Do not use st, nd, rd, th, even if the dates are adjectives (March 1 event, not March 1st event).
- Times come before days and dates in running text (at 9 p.m. Friday; at 9 a.m. Monday, June 7).
- Months are not abbreviated.
- Use numerals for decades (1960s or the ’60s).
- Do not use periods in PhD, BS, MM, etc.
- Do not capitalize bachelor of science, master of arts, etc.
- Do not capitalize academic degree or major except for languages and proper nouns.(Her majors are English and communication and her minor is Asian studies. He received a bachelor of arts in biology.)
- Honorary degrees should be spelled out (Lisel Mueller, honorary doctor of fine arts ’85).
- Use an apostrophe in master’s degree and bachelor’s degree.
Departments and Programs
- The pass–fail option has a dash in it
- Official names of College departments and programs are capitalized (Department of English, Department of Art)
Aramark Food Service
Career Advancement Center (CAC)
Gates Center for Leadership and Personal Growth
Glen Rowan House
Health and Wellness Center
Lake Forest College Bookstore
Learning and Teaching Center (LTC)
Office of Admissions
Office of Alumni and Parent Relations
Office of Annual Giving
Office of Athletics
Office of Business Affairs
Office of Communications and Marketing
Office of Community Education
Office of the Dean of the Faculty
Office of Development and Alumni
Office of Financial Aid
Office of Intercultural Relations
Office of Human Resources
Office of Major Gifts
Office of Planned Giving
Office of the President
Office of the Registrar
Office of Residence Life
Office of Student Affairs
Office of Student Government
Office of Visual Communications
Department of Art and Art History
Department of Biology
Department of Chemistry
Department of Communication
Department of Economics, Business, and Finance
Department of Education
Department of English and Creative Writing
Department of Modern Languages and Literatures
Department of History
Department of Mathematics and Computer Science
Department of Music
Department of Philosophy
Department of Physics
Department of Politics
Department of Psychology
Department of Religion
Department of Sociology and Anthropology
Department of Theater
African American and Latinx Studies Program
American Studies Program
Area Studies Program
Asian Studies Program
Cinema Studies Program
Classical Studies Program
Digital Media Design Program
Entrepreneurship and Innovation Program
Environmental Studies Program
First-Year Studies Program
Gender, Sexuality, and Women’s Studies Program
Graduate Program in Liberal Studies
International Relations Program
Islamic World Studies Program
Latin American Studies Program
Medieval and Renaissance Studies Program
Neuroscience Studies Program
Print and Digital Publishing Program
Social Justice Studies Program
Urban Studies Program
- Use three dots with spaces around each ( … ), but close up the space between an ellipses point and a quotation mark (“…).
- If a sentence ends with ellipses, also use a period. (… and the game was over….)
- Use emerita for a woman (Professor Emerita Rosemary Cowler).
- Use emeritus for a man (Professor Emeritus Bailey Donnally).
- Use emeriti for the plural (Professors Emeriti Cowler and Donnally).
- In running text (Franz Schulze, Betty Jane Schultz Hollender Professor of Art, Emeritus)
- Always capitalize the name of an endowed chair, whether before or after the name. (A. B. Dick Professor of Economics Robert A. Baade)
- May be singular or plural, depending on the context.
Fellowships, Funds, Grants, and Awards
• The formal name is capitalized (Fulbright Fellowship), but informal references (Fulbright grant) are not.
- Lower case the “s” in National Merit scholarships and National Merit scholars.
- Always use complete and correct name.
Andrew W. Mellon Foundation
Christopher C. Mojekwu Fund for Intercultural Understanding
Freeman Grant for East Asian Studies
Kemper Fund for Chicago Programs
- For a complete list please contact Emma O’Hagan.
- Italicize unless the word is commonly used (cum laude, alma mater).
- According to Webster’s New World College Dictionary, Fourth Edition, first preference now is one word, no hyphen.
- Write out and hyphenate (two-thirds, three-fifths) in text.
- A fraction and a whole number appear as numerals with no space between them and the fraction should be set in fraction case (63⁄4).
- Use first-year instead as appropriate.
- Use lower case first-year for student and upper case First-Year Studies for program.
- There is a dash between first and year: first-year
Grades, Grade Point Average
- Do not put in quotation marks.
Graduate Program in Liberal Studies
- Spell out Master of Liberal Studies in first reference; abbreviate as MLS thereafter.
Sentence case capitalization is preferred over title case in headlines. (Sentence case: Lake Forest student wins national award) (Title case: Lake Forest Student Wins National Award)
- In general, do not hyphenate words beginning with prefixes co, non, pre, post, or re, unless there would be confusion (co-op, post-master’s) or the root begins with a capital letter (post-Renaissance).
- Hyphenate pass–fail
- Hyphenate words beginning with the prefix self.
- Do not hyphenate compounds with vice (vice president or vice chair).
- Hyphenate College-wide, but not campus wide.
- Do not hyphenate fundraising, freelance, yearlong, healthcare, African American, Asian American.
- Use middle initials in publications unless a person prefers otherwise.
- Two initials should be separated by a space (A. B. Dick).
- See “The Web and email.”
- Do not require end-of-line punctuation.
- Numbers greater than 10 may be spelled out.
- Street number may be spelled out.
- Either: 00 or o’clock may be used in times.
- Lowercase a.m. and p.m. and set off with periods.
- Use quotation marks around the formal title. (“Your Future and Ours”)
Lectures and Annual Events
- Oppenheimer Family Foundation lecture series
- Volwiler Distinguished Scientist Lecture
- Ruth Winter Community Lecture
- Steven Galovich Memorial Student Symposium
- A. B. Dick Lecture on Entrepreneurship
- Katherine Filson Covington Memorial Art Exhibition
- Lake Forest Literary Festival
- Do not break proper names.
- Do not break a hyphenated word except at the hyphen.
- Do not have more than two consecutive lines end in a hyphen.
- Do not allow ed, ly, st, or other two letter breaks to begin a line.
- Do not use this acronym.
Names with Jr., Sr., II, and III
- No comma separating the name and Jr. or Sr. or II or III (Eugene Hotchkiss III).
Names with Class Years
- See Alumni Names and Class Years.
- One through nine are spelled out; 10 and above in numerals except that numbers of the same category should be treated alike within the same context.
- First through ninth spelled out; thereafter, 10th, 11th, etc.
- Use numerals with dollar sign ($3), temperature (8 degrees), scores (7-3), page (page 2), room (room 7), chapter (chapter 6) and percent (7 percent). Spell out percent in running text.
- In most numbers of one thousand or more, commas should be used between groups of three digits, counting from the right (37,560; 1,512; 1,000,000).
- Capitalize when formal name (Office of the Registrar), but lowercase informal form (registrar’s office).
Resident Assistant, RA
- Spell out resident assistant in first use.
- No periods in RA.
- No apostrophe in the plural (RAs).
- State names should be given in full when standing alone.
- When state names follow a city, they should be spelled out unless in lists, tabular matter, bibliographies, indexes, and mailing addresses.
- Use a comma before and after state names when they appear with the city name. (…Chicago, Illinois, …)
- Abbreviate states according to The Chicago Manual of Style.
- Capitalize when it is Lake Forest College’s.
- In running text, use a dash between area code and number (847-735-0000).
- Do not use parentheses around the area code.
- Always include full phone number, never just an extension.
- See section on dashes for further information.
- Lowercase a.m. and p.m. and set off with periods.
- Use noon, not 12 p.m. or 12 noon.
- Do not use a dash in place of to in a range of times introduced by from. (from 5 to 7 p.m., not from 5-7 p.m.)
Titles of Dissertations and Theses
- Capitalize and set in roman type and within quotation marks. (“In Search of the Good Life: Language, Education, and Ethics”)
Titles of Legal Cases
- Italicize and use v. for “versus” (Brown v. Board of Education).
Titles of Organizations
- Words such as club, team, and conference are lowercase when used alone.
- The exception is College when referring to Lake Forest.
Titles of People
- Capitalize formal titles preceding a name (Professor Robert Lemke, Dean Flot), but lowercase after a name (Robert Lemke, professor of economics and business) or if it is a functional title (program director Jane Smith).
- Titles should be uppercase in lists and on business cards.
Titles of Publications
- Titles of books, periodicals, (including online magazines), movies, television series, plays, works of art, musical compositions, collections of poetry, and long poems published separately.
- Titles of lectures, speeches, episodes of television and radio series, songs, poems, articles from newspapers and periodicals, chapters, short stories, essays, and individual parts of books are set in roman type and within quotation marks.
- Underlining is not appropriate in printed material.
The Web and Email
- Do not hyphenate email; lowercase it except at the start of a sentence or as a title. (Note: This is one of a very few places where we do not follow the Chicago Manual of Style.)
- http:// and www. are not needed at the start of a web address unless there is confusion about whether it is a web address.
- Capitalize Internet but not web.
- Italicize titles of online publications.
- The College’s domain name is lakeforest.edu. Do not use lfc.edu