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Communications and Marketing
Office of Communications and Marketing
The Office of Communications and Marketing (OCM) promotes the news and stories of Lake Forest College through a variety of communication platforms including the College website, video/photography, news stories, numerous publications, and social media channels.
We are dedicated to promoting the Lake Forest College brand with clear messaging and creative design. We will provide direction and strategy for your projects and will partner with you to deliver your project in a timely manner.
|Step 1 - Important Factors to Consider|
What are you promoting?
Who is your audience?
What is your primary goal?
What is the key message you want to communicate?
What is your due date?
Will you have sufficient time to complete your project given our lead times?
|Step 2 - Don’t Delay|
We need time to complete your project, so please don’t delay in contacting us. Keep in mind that lead-time requirements may change depending on other high-priority recruitment projects in process. If needed, consider reaching out to Emma O’Hagan for a design consultation if you need some creative design ideas or direction in following the College’s Style Guide and brand messaging.
|Step 3 - Request your Project via Online Form|
|Step 4 - Review and Approve|
OCM will provide a proof for your review once the design and copy are in place. After edits or approval are back from you, a final proof will be issued (our editor will review any final copy). A timeline for the review and approval process will be agreed upon prior to an initial proof being provided.
|Step 5 - Production|
Print projects will go into production either in house by Visual Communications or by an outside vendor. Print timelines vary by project.
ASAP: submit calendar items as soon as you have finalized details of your event. The last week of every month we pull events from the campus calendar to share in the community newsletter (sent to local community members).
We have student photographers who assist OCM by taking photos for institutional marketing purposes. While they cover some major campus events, for smaller events we suggest you take your own photos and send to us if they can be used on the web or in social media. If needed, we can also recommend a freelance photographer.
|Promote an event in the community||
8 weeks for magazines
|New web page||1 week|
|Updates to web page||1 week|
|Urgent web changes||Can be completed immediately, contact Ian Schappe directly.|
|Poster/Info sheet (8.5 x 11)||3 weeks|
|Multiple page brochure||10 weeks|
|Post an Event on the Calendar|
|Photography and Livestreaming|
|Suggest a News Story or Profile|
|Design and Printing Services|
For minor website updates, contact your department assistant.
For other projects, please contact Ian Schappe. Minor updates will be completed within one week, while larger projects will take two to three weeks.
Urgent updates can be made same day.
For questions about how to initiate work with the Office of Communications and Marketing please contact Susan Morris. For media inquiries please contact Linda Blaser. Meet the rest of our staff.
Marketing and Communications Manager
North Hall 402
News and Media Relations Manager
North Hall 403