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Communications and Marketing

Cubs win, but businesses don’t

The economic impact of Cubs postseason baseball—even a World Series—is likely to be nothing, Professor Robert Baade says in a Chicago Tribune article.

“Categorically, the economic impact estimates from things like this are overstated because so much of the negative impact is either neglected or ignored,” Baade is quoted in the Business Section story.

Baade, the A.B. Dick Professor of Economics and Business, is among the foremost experts on the economics of sports. 

Click here to read the complete Tribune article.