• <div style="background-image:url(/live/image/gid/95/width/1600/height/300/crop/1/42360_HOMECOMING_darker.rev.1523377981.jpg)"/>

Communications and Marketing

Entrepreneurship class to share real business plans

Entrepreneurial Marketing students will present marketing and promotion campaigns they prepared for six local businesses over the past semester.

The “Small Business Client” project, a highlight of the College’s entrepreneur class, pairs students with real-life businesses. Interest by local business-owners has doubled from three partnerships with the College last fall to six this semester.

The class project “provides business owners with a comprehensive 12-month marketing and promotional plan, ready for implementation,” Assistant Professor of Business and Coordinator of Entrepreneurship & Innovation Darlene Jaffke said. “It provides students with the unique opportunity to engage with a real-life small business.”

For the project, the students are split into groups of two or three per participating business.

“The students take on the role of consultant, developing an understanding of the challenges and opportunities associated with running a small business,” Jaffke said.

The student-consultants analyze the current business and marketing strategies for their clients and develop their own recommendations and plans for implementation.

The public is invited to hear those plans during the “Innovative Solutions” presentations from 5 to 7:30 p.m., Monday-Tuesday, November 24-25, in Lake Forest City Hall, 220 Deerpath, Lake Forest. The presentations are free.