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Entrepreneurship and Innovation

Course Descriptions

  • ENTP 110: Innov, Design Thinking & Entreprshp
    (Introduction to Innovation, Design Thinking, and Entrepreneurship.) [i] What are the tools and mindset required to be an innovator and an entrepreneur? [/i] This introductory course in innovation, design thinking, and entrepreneurship leads students through the processes used for finding problems worth solving, mobilizing the resources to solve them, and defining meaning for one's work in the world. No prerequisites.
    Students who have taken ENTP 120 cannot take ENTP 110.
  • ENTP 120: Introduction to Entrepreneurship
    This course introduces students to the world of entrepreneurship through the development of the entrepreneurial mindset. The focus will be on both starting a new business as well as on the advancement of entrepreneurial thinking within a large corporation. Students will analyze the entrepreneurial process of formulating, planning, and implementing new business ventures and opportunities from domestic and international viewpoints. Building upon these concepts, the financial aspects and issues confronting entrepreneurs will be analyzed in order to foster the development of sound financial plans and controls for the organization.
  • ENTP 170: Your Future Self
    [i]How do you identify, design, and live a life you love?[/i] This course utilizes design thinking in an entrepreneurial setting to help students from any major envision their possible future self and develop a plan to realize their vision for themselves. Using entrepreneurship frameworks, students develop a deeper awareness of self, others, and the world. Students also explore personal and career-path opportunities, and the importance of resilience, reflective decision-making, and goal setting in those pursuits. This experiential course offers personal and career exploration via distinguished speakers, lectures, class discussion, and readings. No prerequisites. Not open to seniors.
  • ENTP 210: Innovation and Social Progress
    [i] How has innovation impacted the course of history? [/i] Innovation is essential to improving our world and creates many of the challenges that will determine its future. This course covers great innovators and innovative thinkers who shaped how the world works today, and the social forces that influenced those thinkers. The course introduces students to contemporary innovation concepts, methods, and practices through a variety of lenses?historical, economic, governmental, technological, psychological, and cultural?using texts, videos, and guest speakers. No prerequisites.
  • ENTP 220: Entrepren Selling & Fundraising
    (Entrepreneurial Selling and Fundraising.) [i] How can mastering the skill of asking improve every aspect of our lives? [/i] Selling and fundraising require us to ask others to take action. To that end, students in this course study why selling isn't just a set of skills or a process, and instead consider selling in terms of leadership and as sconversation. Students learn how to "ask" and how asking is an essential tool to identify and solve problems. The course highlights the differences between fundraising for nonprofit entities and selling in corporate and entrepreneurial environments. Prerequisite: Sophomore standing.
    Students who have taken ENTP/BUSN 320 cannot take ENTP/BUSN 220.
    Cross-listed as: BUSN 220
  • ENTP 225: Principles of Marketing
    Analysis of how marketing concepts impact an organization through the development of the marketing mix (product, price, place and promotion). Building upon these concepts, students will develop an understanding of how marketing managers develop specific strategies in order to gain competitive advantage in a global economy (formerly BUSN 345). No prerequisites.
    Cross-listed as: BUSN 225, IREL 213
  • ENTP 250: Small Bus Leadership & Management
    (Small Business Leadership and Management.) [i] What knowledge, skills, and discipline are required to successfully start and run a business? [\i] This course explores leadership and management, and how the differences impact the purpose and market, as well as the financial, and operational health of a small business. Students learn to use data and set micro-level goals to gain an understanding of the tools, systems, and processes required to run a profitable ongoing entity. Prerequisite: Sophomore standing.
    Students who have taken ENTP 350 cannot take ENTP 250.
  • ENTP 255: Nonprofit Leadership & Management
    [i] What knowledge, skills, and discipline are required to successfully start and run a nonprofit venture? [/i] This course explores nonprofit leadership and management, and how the differences impact the mission, governance, financial, and operational health of a nonprofit. Students learn to use data and set micro-level goals to gain an understanding of the tools, systems, and processes required to measure impact and build a sustainable nonprofit entity. Prerequisite: Sophomore standing.
  • ENTP 270: E&S Ventures I: Product-Market Fit
    (Entrepreneurial and Social Ventures I: Product-Market Fit.) [i] How do you test, iterate, and determine the best solution for a given problem or set of problems? [/i] Utilizing design thinking and minimum viable product frameworks, students find problems and use human-centered feedback models to define, test, and develop iterations of proposed solutions in both for-profit and not-for-profit settings. This course focuses on discovery and validation as a means to determine the impact of a program towards a given goal or mission, and the fit between a defined product, service, and its target market. Students learn how to create viable business or social models within the constraints of uncertainty, minimal resources, and limited time. Prerequisites: ENTP 110 or 120; and ENTP 220, ENTP 250, ENTP 320, or ENTP 350.
  • ENTP 285: Creative Arts Entrepreneurship
    Creative Arts Entrepreneurship will offer an overview of the processes, practices, and decision-making activities that lead to the realization of our creative ideas. Students from across the humanities, arts, sciences, and business will learn the unique contexts and challenges of creative careers, with an emphasis on collaborative projects. The course will help students understand the nature and structure of arts enterprise while cultivating their own career vision and creative goals. Creative Arts Entrepreneurship is designed for students interested in developing, launching, or advancing innovative enterprises in arts, culture, and design, and those who love the initiative, ingenuity and excitement of putting creative ideas into action. The course combines readings and in-class discussions with site visits, case studies, guest lectures by working artists and creative professionals, and student-driven projects. No prerequisites.
    Cross-listed as: MUSC 285, ART 285, ENGL 285, THTR 285
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  • ENTP 320: Principles of Sales and Negotiation
    The course will present various theories and practices in sales and negotiation techniques, using applications from modern businesses. It will also discuss various management strategies used to develop and motivate a sales force, including departmental structures and retention incentives. Prerequisite: BUSN 225.
    Cross-listed as: BUSN 320
  • ENTP 325: Design Thinking & Digital Marketing
    [i]How can being consumer-focused and data-driven improve results?[/i] Entrepreneurs, social leaders, professionals, and individuals need digital brand-building skills and marketing acumen to sell themselves and their ideas, products, and services. This course takes a human-centered approach to teaching how end users and their buying decisions are influenced by digital media. The course teaches design thinking, digital tools, web analytics, and growth hacking frameworks through a combination of exposure to industry professionals, readings, and client projects. Prerequisite: Sophomore standing.
    Cross-listed as: BUSN 325
  • ENTP 340: Innov Social Change: Fema
    (Innovation for Social Change: Perception vs. Reality of Female Leaders.) [i] Do female entrepreneurs deliver better results? [/i] This course identifies opportunities for social innovation through analysis of the disparity between perception and reality for women-led businesses and not-for-profit ventures in the United States and select countries in Africa, Asia, and South America. Globally, women generate 37% of marketplace gross domestic product, 17% of start-ups have a female founder, and women-led publicly traded companies deliver two times the annualized return of companies run by men. Yet, less than 3% of venture capital is invested in companies with only female founders. In this class, students compare and contrast the economic data with cultural and social norms to identify and prioritize perception problems faced by female leaders while posing cultural, social, and economic solutions. Prerequisite: Sophomore standing.
  • ENTP 346: Entrepreneurial Marketing
    This project-based course focuses on marketing strategies that are relevant for new businesses or new product launches within a corporate setting. A broad overview of advertising development including account planning/research, the creative process, production, and media planning will be examined. Focus will be on print advertising, electronic media, digital interactive media, direct mail, and specialty advertising. Through the Entrepreneurial Marketing Analysis Project, students will have the opportunity to work with a local small business examining their current marketing and promotional strategies within the environment in which they are operating. Prerequisite: BUSN/ENTP 225 (formerly BUSN/ENTP 345).
    Cross-listed as: BUSN 346
  • ENTP 350: Innovation & Small Bus Development
    (Innovation, Franchising and Small Business Development) This course investigates the introduction of innovative product/service ideas with respect to new business start-ups, buyouts, and franchising. Small business development will be analyzed as competencies needed for initiating, growing, and managing small business ventures in varied for-profit, non-profit, and global settings. Course content explores the creative process as it applies to understanding the role of innovation as an inducement of economic security, compares franchise opportunities and options, and identifies the stages that small businesses move through while developing an understanding of effective entrepreneurial growth. Prerequisite: ENTP 120.
  • ENTP 355: Social Innovation in Chicago
    Chicago is home to many innovative nonprofit organizations solving problems that impact our local, national, and global communities. In this seminar, students will explore different approaches to problem solving through direct engagement and field trips to some of Chicago's leading social innovators which may include: PAWS Chicago, Project Fierce, Climate Cycle, Chicago Beyond, and others. This course will complement students' Chicago experience and provide them with the opportunity to: 1) understand how to identify and measure social impact, 2) learn methods and frameworks to stimulate change, 3) use social media as an effective means for story-telling, 4) visually communicate qualitative and quantitative information including the use of digital photography, videography and graphic design, and 5) cultivate essential life - and career - focused skills such as leadership, communication, and creative thinking; all of which can be applied to their interests, internship, and areas of study. Prerequisite: Sophomore standing.
    Cross-listed as: LOOP 355
  • ENTP 360: Social Entrepreneurship
    Social entrepreneurship is a cross-cultural and interdisciplinary practice that combines traditional business and finance principles with expertise from fields as diverse as agriculture, medicine, law, engineering, environmental studies and sociology. The efforts of social entrepreneurs attempt to address problems such as poverty, hunger, disease, pollution, illiteracy, and inadequate housing in developing areas of Africa, Asia, and Latin America. The result of these efforts is often a new business model for improved economic development and enhanced quality of life in a particular cultural setting. Strategic partnerships contribute to the success of such social enterprises through connections with government, non-governmental organizations (NGOs), relief agencies, microfinance institutions, and human rights groups in varied cultural settings. This course prepares students for a changing business environment through cross-cultural and interdisciplinary assignments including field interviews, team projects, and student-created videos. Prerequisite: FIN 210. (Meets GEC Cultural Diversity Requirement.)
    Cross-listed as: BUSN 360, IREL 316
  • ENTP 365: Strategic Small Business Consulting
    This course analyzes the role consultants can play in growing small businesses, with a particular focus on problem solving and developing strategies to achieve overall growth within an organization. Course objectives include: describing the consulting process and the role it serves within companies and society, how to assess the internal strengths and weaknesses as well as the external threats and opportunities of a small business, and how to appraise the organizational problems of a small business. The course provides hands-on, real-world experience of what entrepreneurs do after starting their business. Students will apply these concepts via experiential learning as they assume the role of a consultant with an actual local small business. Prerequisites: ENTP 120, ENTP/BUSN 225
  • ENTP 370: E&S Ventures II: Launch
    [i] How does one transform a concept into a sustainable business or nonprofit venture? [/i] This course takes students through the process of transforming a business or social concept into a mission-led commercial or nonprofit entity. We explore aspects of how teams and resources can be efficiently deployed for sustainable new venture creation. Students define a revenue model, create a plan, establish success metrics, and drive action for a new venture. Prerequisites: ENTP 110 or 120, ENTP 220, ENTP 250 or 255, and ENTP 270; or permission of instructor. Students who have taken ENTP 380 Entrepreneurial Ventures cannot take ENTP 370.
  • ENTP 380: Entrepreneurial Ventures
    This capstone course reviews how new businesses are started and develops an understanding of how to examine the viability of these new business ideas. Students will have the opportunity to work with a local entrepreneur through the City of Lake Forest incubator. Strategic thinking in an entrepreneurial context will be demonstrated as students put together an original business concept and complete a full business plan. Prerequisites: ENTP/BUSN 225 (formerly ENTP/BUSN 345) and ENTP 350.
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  • ENTP 470: E&S Ventures III: Growth
    (Entrepreneurial and Social Ventures III: Growth.) [i] How can entrepreneurs rapidly prove their model, scale their venture, and create an infrastructure to accommodate growth? [/i] This course is for students who are working on an existing business or social venture projects. Students design organizational structures, define roles and responsibilities, expand their network of stakeholders, and take action to further develop their venture. Weekly topics and case studies will be applied to the students' own work. Prerequisite: ENTP 370.