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Communications and Marketing
So you want to make a Lake Forest College Facebook account…
We’re happy to see that you’ve decided that your class, club or department could benefit from having a Facebook account. These are some guidelines that will help you set up that account so that you can get the most out of it.
1. Tell the Office of Communications and Marketing. Contact Susan Morris, the College’s social media expert, and let her know your intentions for the account. The College’s social media expert will help you create your accounts and add you to our social media directory.
2. Facebook Page or Group? There is a difference between the two. We suggest that you do your research, but here are a few key points:
-A Page is most similar to a normal profile on Facebook; it has the capability to have fans, post pictures, and comment as an individual entity, whereas a Group is administered by your personal profile. When you post on the Group’s wall, it identifies you personally. It also has many of the applications a normal profile displays.
-A Group is intended for more personal use, whereas a Page is more professional and requires that you have authorization from the College to create it.
-We suggest that if you are creating a Facebook account for a particular class or social club, you use a Group. It will provide for more one-on-one connections and identify who is speaking at all times. If you are creating a Facebook account for your academic department or athletic team, use a Page. It allows for you to manage larger accounts in a simpler way.
-Keep in mind that Pages can be found by external search engines; Groups cannot.
3. Design. Now that you’ve decided to create a Facebook Page or Group, you will need to design the profile. There are several steps to complete, like deciding your account’s name, picture, and information.
-Choose a Name. Use Lake Forest College’s name on sites that represent an official College program or entity. Instead of simply calling your Facebook Page “Center for Chicago Programs” use “Lake Forest College Center for Chicago Programs.”
-Choose a Profile Picture. This is an important step in creating your profile because it is what will identify your account online. Social media is very visual, so if you want to associate your account strongly with the College (especially if you are a College department or athletic team), use the Lake Forest College logo. Contact the Office of Communications and Marketing for the best file.
-Fill in the blanks. Facebook Pages ask for more information than Groups, but there are still lots of boxes that need to be addressed. Use the information from the Lake Forest College website. Keep descriptions short and consistent.
4. Post. Take ownership of your Facebook account just as you would a personal account.
-Post insightful updates to your wall at least 3-4 times a week, but no more than twice a day. Quality is better than quantity.
-Use dynamic posts. Take advantage of the many applications on Facebook and post pictures, videos, and links whenever appropriate.
-Keep your messages clean and professional. Use an active voice to post constructive comments.
5. Monitor. Be responsible for your Facebook account. Keep an eye on the content.
-Make sure that all posts and comments are respectful and appropriate. Delete those that aren’t up to the College’s standards.
-Delete any spam postings that sneak in. As a College site, many spammers will try to post advertising on your Wall.
6. Take Ownership. It is your responsibility to drive traffic to your account. You need to actively post engaging topics and questions so that your audience is encouraged to participate. Creating a forum for discussion is great, as long as there is a discussion that fulfills its purpose.
-If your account becomes inactive and obsolete, please be responsible and delete the account from Facebook.