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Communications and Marketing

Project Basics

Our team is dedicated to helping you with your marketing and communication needs. It’s our job to help you determine the best approach for your project, and then make it happen.

Successful communication is critical and it is our job to make sure we’re presenting the best of Lake Forest College in everything we do.

The following project basics are provided so we can serve you better:

STEP 1 • Think about what you want to accomplish

Before we can work together to successfully share your story or promote your event, it’s important to think about your goals. Here are some things to consider before you contact us:

  • What are you promoting?
  • Who is your audience?
  • What is your primary goal?
  • What is the key message you want to communicate?

STEP 2 • How can we help?

We offer web services, print services, writing, event promotion, media relations, video, and photography. You may need just one of these services, you may need several, or you may not know what you need.

Here are some questions to get started:

  • Will you need a story in the Weekly News in The Forest or on the website?
  • Is this an event you can add to the College’s online calendar yourself?
  • Do you need a brochure, posters, or a printed program?

STEP 3 • Don’t delay

We need time to complete your project, so please don’t delay in contacting us. Keep in mind that time requirements may change depending on other communication projects.

STEP 4 • Request your project

If you have a request for a specific communications or marketing service—such as a website update, a poster, or a news story—please visit Our Services and fill out the appropriate form.

If you have a larger project that requires multiple services, please contact Susan Morris at smorris@lakeforest.edu.

Once you have submitted your request, the communications team will review it. The team reviews project requests weekly. Jobs will be scheduled based on the College’s strategic priorities, timing, and resources available.

Please allow 2-3 days for our staff to follow up with questions or deadlines.

STEP 5 • Gather your stuff…all of it

Once a project is initiated, all copy needs to be provided electronically in one document (.doc or .docx) or in the body of one email. The copy should be proofed and vetted with your peers before submission. We will have an editor review final copy.

Copy should appear in the order in which you want it to appear on your final project, whether it’s a brochure, invitation, or website. Indicate where there might be page breaks, graphics, photographs, etc.

Any supplied images and graphics need to be of high quality (72 dpi for web, 300 dpi or higher for print, at 100 percent of finished size).

All projects must meet the College’s brand identity standards, as defined in our brand book. That brand book is available here.

STEP 6 • Pick a department contact

One representative from your department should be designated as the primary point of contact for your project. It is that person’s responsibility to get sign-off from all other parties who have approval status.

STEP 7 • Review and approve

The Office of Communications and Marketing will supply the first revision electronically. The typical process includes three rounds of drafts, with the third draft being a final approval.

All requested revisions should be concise in one email. Changes may be sent in a marked-up .pdf document. (If you do not have the ability to mark up the .pdf (Adobe Professional), indicate changes on .pdf, scan, and return to the Office of Communications and Marketing. Any additional content should be typed in and sent electronically with clear indication of where new copy should be inserted.

At final review, please review your project carefully for any errors. Errors found post-production will require reprints for which your department will be charged.

STEP 8 • Keep track of deadlines

Please note that any delays in the project due to missing or incomplete copy, missing images, or delays in the review/approval process could result in an adjustment of the final delivery da