The Lake Forest Brand

A school’s “brand” is more than a logo, or a tagline, or a set of talking points.  It’s a way of embodying the ideas that make a school like Lake Forest what it is, in a tangible way that anyone can understand.

The Brand: ALL ACCESS
  • ACCESS: Professors
  • ACCESS: Internships
  • ACCESS: Chicago
  • ACCESS: Careers
  • ACCESS: Alumni
  • ACCESS: #edge
ALL ACCESS and Forester Five

Forester Five refers to the five central foundations of a Lake Forest education. They are: 

  • Think with Purpose
  • Engage in Community
  • Embrace Diversity
  • Achieve your Goals
  • Lead the Way

The Forester Five are depicted in the All Access brand as color bands, as in:   

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