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Communications and Marketing

Office of Communications and Marketing

The Office of Communications and Marketing (OCM) promotes the news and stories of Lake Forest College through a variety of communication platforms including the College website, video/photography, news stories, numerous publications, and social media channels.

We are dedicated to promoting the Lake Forest College brand with clear messaging and creative design. We will provide direction and strategy for your projects and will partner with you to deliver your project in a timely manner.

Due to the number of requests we get from departments around campus, we have provided some Project Basics and necessary Lead Times to assist in this process.

Please refer to our Marketing Resources for more information on the College’s graphic identity system, and our editorial and website style guides. 

Project Basics

Step 1 - Important Factors to Consider

What are you promoting?

Who is your audience?

What is your primary goal?

What is the key message you want to communicate?

What is your due date?

Will you have sufficient time to complete your project given our lead times?

Step 2 - Don’t Delay

We need time to complete your project, so please don’t delay in contacting us. Keep in mind that lead-time requirements may change depending on other high-priority recruitment projects in process. If needed, consider reaching out to Emma O’Hagan for a design consultation if you need some creative design ideas or direction in following the College’s Style Guide and brand messaging.

Step 3 - Request your Project via Online Form
  • Once your project has been approved by your department lead and you have gathered all the necessary content, you can get started.
  • Request a specific OCM service—such as a website update, poster, brochure, story, or profile—via an online form.
  • Provide all needed information including due dates, copy that has been proofed against the College Style Guide and approved by your team, and any images (images and graphics need to be 72 dpi for web, 300 dpi or higher for print).
  • Assign a primary contact person or project manager.
  • For stories and profiles, please contact Linda Blaser
  • If you have a larger project that requires multiple services, please contact Susan Morris for assistance in submitting your project requests.
  • Once you have submitted your request, the communications team will review it and get back to you regarding the next steps. The team reviews project requests every 2-3 days. Jobs will be scheduled based on the College’s strategic priorities, timing, and resources available. 
Step 4 - Review and Approve

OCM will provide a proof for your review once the design and copy are in place. After edits or approval are back from you, a final proof will be issued (our editor will review any final copy). A timeline for the review and approval process will be agreed upon prior to an initial proof being provided.

Step 5 - Production

Print projects will go into production either in house by Visual Communications or by an outside vendor. Print timelines vary by project.

Project Lead Times

Print advertisement

2 weeks

Digital advertisement

2 weeks

Calendar listing

ASAP: submit calendar items as soon as you have finalized details of your event. The last week of every month we pull events from the campus calendar to share in the community newsletter (sent to local community members).

Photo request

We have student photographers who assist OCM by taking photos for institutional marketing purposes. While they cover some major campus events, for smaller events we suggest you take your own photos and send to us if they can be used on the web or in social media. If needed, we can also recommend a freelance photographer.

Promote an event in the community 

8 weeks for magazines
3 weeks for community online calendars

Story/profile 3 weeks
New web page 1 week
Updates to web page 1 week
Urgent web changes Can be completed immediately, contact Ian Schappe directly. 
Poster/Info sheet (8.5 x 11) 3 weeks
Multiple page brochure 10 weeks
Invitations 3 weeks
Infographic 2 weeks

Project Request Forms

Post an Event on the Calendar

Create a Calendar Event Listing on the Website

Photography and Livestreaming

Request Photography

Request Livestream

Suggest a News Story or Profile

Suggest a News Story or Profile

 
Design and Printing Services

Request Business Cards

Print and Copy Services

Graphic Design Services

Website Help

For minor website updates, contact your department assistant. 

For other projects, please contact Ian Schappe. Minor updates will be completed within one week, while larger projects will take two to three weeks. 

Urgent updates can be made same day. 

For questions about how to initiate work with the Office of Communications and Marketing please contact Susan Morris. For media inquiries please contact Linda Blaser. Meet the rest of our staff.

Susan Morris
Communications and Social MediaManager
North Hall 402
847-735-6029
smorris@lakeforest.edu 
Linda Blaser
News and Media Relations Manager
North Hall 403
847-735-6177
blaser@lakeforest.edu