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Communications and Marketing

Pitch It! top winners: Evelyn Johnson and Mat Obstoj

Evelyn Johnson ’18 and Mat Obstoj ’17 and their product Boullé are the top winners in the 2017 Lake Forest College Pitch It! entrepreneur competition.

The judges were wowed by Boullé—a reusable magnetic casing that eliminates the need for pins in boutonnieres—and the dual presentation by Johnson and Obstoj at the live event on April 19. The winning duo earned a $5,000 cash prize.

Second place went to Rocco DiMatteo ’17 for his product, IC Sleeves, a leg sleeve that combines icing and compression to aid recovery in athletes. The judges awarded DiMatteo a $3,000 cash prize.

James Winkler ’18 won third place and a $2,000 cash prize for his product, All Out Spray, a device that dispenses liquid typically left unused in spray bottles.

Students, faculty, staff, and community members packed the Hughes Theater at the Gorton Community Center in Lake Forest to cheer on the presenters during the two-hour final round of the College’s entrepreneur competition. 

The other finalists who competed in the final round were:

  • Power CliqueLindelo Dlamini ’18: An organization that empowers women through an annual leadership and mentorship conference.
  • Swazi Jive EntertainmentSakhile Nkambule ’17: A highly successful full-service entertainment company looking to expand its operations to include a marketing division.
  • Virtual EventsTyler Armentrout ’18: An online service to live stream concerts for the fraction of an individual ticket cost.

The entrepreneurially minded Foresters that competed in the final round of competition were chosen from a field of 42 student-entrepreneurs who presented 35 business plans in two days of competition on April 3 and 4. The first round took place on campus in front of live judges.

The Entrepreneurship and Innovation Program at Lake Forest College ranked in the top three finalists as the “Best Emerging Program” by the United States Association for Small Business and Entrepreneurship (USASBE).