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Entrepreneurship and Innovation
AMA Members Attend Regional Conference
Members of the Lake Forest Chapter of the American Marketing Associatoin (AMA) attended the 2014 AMA Regional Collegiate Conference at Aurora University
On Friday, October 17, 2014, members of the Lake Forest College American Marketing Association attended the 2014 AMA Regional Collegiate Conference at Aurora University. The day consisted of four break-out sessions with a full line-up of professional development topics. Additionally, there were two one hour sessions providing students with the opportunity to network with company representatives from CDW, TEK Systems, Leo Burnett, Modern Marketing, Assurance, Stukent, Cintas, Alarm Detections systems, JJR, Michelin, Northwestern Mutual to name a few. The keynote presenter for the day was Gary Slack, Chairman and CEO, Slack and Company discussing how to elevate your business-to-business brand within your company. The day concluded with a career panel of recruitment specialists with valuable insight on the job search.