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Communications and Marketing

American Marketing Association takes time out from career development to give back

The College’s American Marketing Association (AMA) chapter has donated one evening each spring for the past three years to volunteer for the not-for-profit Feed My Starving Children. In that time, they have contributed more than 150,000 meals. Their work on Friday, March 22 alone at the organization’s new Libertyville location will feed 32 children for a year.

“A lot of what we do as a group focuses on our own career development,” President Rhiannon Miller ’14 said of typical AMA events. “This is a way to give back and team build.”

About 60 Lake Forest College students participated this year. AMA members recruited help from other College student organizations, too.

Volunteering consisted of packaging easy-to-prepare food packets of rice, vegetables, soy nuggets, and more in an assembly line fashion and then loading them onto pallets ready to travel to 79 countries around the world. 

Feed My Starving Children made the work fun, mainly by setting the stage for some friendly competition. After a brief orientation, students were broken up into teams with the aim of being the team to fill the most boxes.

Music played in the background, and teams cheered each time they filled a box, said Dillon Knoll ’13, AMA vice president of programming.

“We’re doing great things and having a great time doing it. It’s a win-win,” Knoll said.

In past years, AMA volunteered at Feed My Starving Children’s weekend-long mobile station at the Lake County Fairgrounds. Their new permanent warehouse site means they can host volunteers year-round.

The service work is one way AMA continues to make gains when it comes to being a well-reputed chapter.

“We have a great executive board, and we’ve come a long way since last year,” Miller said.