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Economics, Business, and Finance
Richter Scholar students publish research
The Journal of Sports Economics has accepted the Richter research project of sophomore students Elise Beckman, Wenqiang Cai, and Rebecca Esrock for publication.
During the summer of 2010, rising sophomores Elise Beckman, Wenqiang Cai, and Rebecca Esrock worked together on a Richter research project under the guidance of Professor Lemke in the Department of Economics and Business.
In writing “Explaining Game-to-Game Ticket Sales for Major League Baseball Games over Time,” the research team collected data on over 10,000 baseball games from 1985 through 2009.
In the paper accepted for publication in the Journal of Sports Economics, the authors use econometric procedures to argue that MLB teams have become more proficient at employing non-linear pricing schemes to increase team-level profits vis-a-vis increased ticket sales. In particular, teams have become more adept over the last 25 years at using variable ticket pricing, mini-season ticket packages, and online retailers to increase revenues.