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Library

Principles of Marketing

Marketing Plan Project

Reference Books on Your Topic

These books are all located on the main floor of the library:
American Incomes: Demographics of Who Has Money (2005)     
REF HC 110 .I5 A44 2005

American Generations Series (2004)
Baby Boom    REF HF 5415.33 .U6 R877 2004
Generation X     REF HF 5415.33 .U6 G462 2004
Millennials     REF HQ 796 .M479 2004
Older Americans    REF HQ1064 .U5 O43 2004

American Marketplace: Demographics and Spending Patterns (2009)     
REF HA 203 .A635 2009

Atlas of the American Economy (1994)     REF HC 103 .A49 1994

Best Customers: Demographics of Consumer Demand (2012) online     

Business Statistics of the United States (2004)    REF HC 101 .A131222

Dictionary of Retailing (2009)     REF HF 5429 .O788 2009

Economic Indicators Handbook (2002)     REF HC 103 .E26 2002

Encyclopedia of American Industries (2008)     REF HC 102 .E53 2008

NAICS (2007)     REF HF 1042 .N67

Find Books on Your Company or Industry

 

Library Database Recommendations (for Articles, Statistics and Company Information)

Business Source Elite
Search for articles. Use the Find It button to see if an article is available in full-text.

Hoover’s —Search Nexis Uni for in-depth reports from Hoover’s.

Google Scholar Use “Check Lake Forest College” to see the article in full text or to request it

Statistical Abstract of the United States (1878-2001, 2006-2012)

Other Business & Economics Databases

Website Recommendations for Your Research

Start with the company’s website

Company’s annual report (go to AnnualReports.com)

Bigcharts.marketwatch.com
You can request an annual report free of charge

MarketResearch.com
Academic-market research reports on a variety of consumer products

Knowthis.com
“A knowledge source for marketing,” link goes to tutorial on how to write a marketing plan

Factmaster

Citation Help